Build Loyalty Program This BFCM with Easy Loyalty & Rewards

Black Friday Cyber Monday (BFCM) isn’t just about driving record-breaking sales—it’s also the best opportunity to turn one-time shoppers into long-term customers. With shoppers hunting for deals and new brands to try, Shopify merchants have a golden chance to stand out.

But here’s the challenge: deep discounts alone won’t keep customers coming back. What will? A well-designed Shopify loyalty program that rewards customers beyond a single transaction.

This is where Easy Loyalty & Rewards steps in. Let’s explore how you can build loyalty to this BFCM and set your store up for repeat purchases all year round.

What Is a Loyalty and Rewards Program?

A loyalty and rewards program is a structured way to incentivize repeat purchases. Customers earn points, perks, or exclusive benefits for engaging with your store. On Shopify, loyalty programs can be seamlessly integrated using apps like Easy Loyalty & Rewards, making it simple to reward shoppers across multiple touchpoints.

Typical features include:

• Points for purchases, sign-ups, or referrals.
• Tier-based rewards (e.g., Silver, Gold, Platinum).
• Exclusive discounts or early access to new drops.
• Birthday or anniversary rewards.

Why Choose Shopify Loyalty Programs for BFCM

Shopify merchants have unique advantages when it comes to loyalty:

Key Loyalty Program Elements That Elevate BFCM 

1. Early Access & Perks for Loyalty Members

• Be first in line: Show loyalty members your BFCM deals 24 hours before your public launch.
• Double—or triple—points during BFCM show your best customers their purchase matters.
• Member-only discounts or gift-with-purchase offers make them feel special.

2. Referral Magic via Loyalty

• Bonus referrals during BFCM: Reward both parties—for example, referring customers earn points, and referred friends get a discount.
• Launch early: Invite members to start referring before BFCM and maximize the rush.

3. Personalized BFCM Messaging

• Segment smartly: Curate messages based on behavior—top buyers, return shoppers, or product preferences.
• Role model brands: Glossier’s free shipping + storewide discounts, Gymshark’s wishlist guides, and surprise-tier discounts from 22 Days Nutrition—simple, clever personalization that drives conversions.

4. Post-BFCM Relationship Building

• Send “you’ve earned points” reminders right after BFCM to encourage quick redemption.
• Follow-up offers: Deliver exclusive discounts or bonus points if they make a purchase within two weeks. Some brands see a 20–30% bump in retention with this small nudge.
• Consistent personalized touchpoints: Birthday discounts, collection previews, or segmented updates keep your audience engaged year-round.

Why Loyalty Matters Even More During BFCM

While BFCM may bring a surge of traffic, most brands struggle with retention afterward. A loyalty program helps you:

According to Wikipedia Consumers loyal to a brand often stay loyal—63% consider themselves loyal by their fifth purchase, and 77% maintain loyalty for 10+ years. That’s why building trust and rewarding repeat shoppers during BFCM is the key to long-term growth.

Example Loyalty Program Ideas for BFCM

Here are some BFCM-specific loyalty campaigns you can run with Easy Loyalty & Rewards:

• Double Points Weekend: Shoppers earn 2x points on BFCM purchases.
• Early Access for Members: Loyalty members shop BFCM deals 24 hours early.
• Surprise Tier Upgrade: Move top spenders into a higher tier automatically.
• Refer-a-Friend Bonus: Double referral points during BFCM.

These strategies not only drive sales but also foster a sense of exclusivity and belonging.

Competitor Insights: Why Many Programs Fail

Looking at Shopify competitors, common mistakes include:

• Rewards that feel generic or too small.
• Programs hidden in the footer with zero promotion.
• Complicated redemption processes.

Easy Loyalty & Rewards helps avoid these pitfalls with a user-friendly dashboard, custom branding options, and seamless Shopify integration.

Seamless Integration with Shopify

Our app is designed for Shopify merchants who want quick setup, no code, and high impact. Features include:

• Plug-and-Play Setup: Launch in minutes, not weeks.
• Fully Branded Experience: Customize colors, rewards, and tiers.
• Multi-Channel Rewards: Reward across web, email, and referrals.
• Data & Analytics: Insights to refine your loyalty strategy post-BFCM.

Conclusion

BFCM is a high-stakes season for Shopify merchants—but it’s also your chance to stand out with more than just discounts. By launching a Shopify loyalty and rewards program with Easy Loyalty & Rewards, you can capture new traffic, encourage repeat purchases, and build lasting relationships.

Ready to future-proof your Shopify store?
Get started with Easy Loyalty & Rewards today and build a loyalty program that keeps customers returning long after BFCM ends.

FAQs

Q1: Are loyalty programs worth it for small Shopify stores?
Yes! Even small stores benefit from loyalty programs. They help build repeat customers without overspending on ads.

Q2: Should I start my loyalty program during BFCM or beforehand?
Ideally, launch before. This way, shoppers can join and get excited for BFCM perks.

Q3: Can I run a loyalty program alongside discounts?
Absolutely. Loyalty programs amplify discounts by giving shoppers a reason to return post-BFCM.

Q4: What’s the difference between a rewards program and a referral program?
A rewards program incentivizes repeat purchases, while a referral program rewards customers for bringing new shoppers. Many Shopify merchants combine both.